Every website starts from a different position. Results from link building vary based on your niche, competition, existing backlink profile, on-page SEO and content quality. Past performance shown in case studies does not guarantee future results.
2. Third-Party Publications
Guest posts and niche edits are published on third-party websites. These publishers maintain full editorial control over their content and may edit, update or remove articles according to their own policies. We select reputable sites and monitor placements, but we cannot control publisher decisions after publication.
3. Service Scope
Our service covers outreach, content creation (where applicable), placement and reporting as described in your chosen package. It does not include on-page SEO fixes, technical audits, content strategy or penalty recovery unless explicitly agreed.
4. Your Responsibilities
You are responsible for providing accurate target URLs and anchor text, and for ensuring your website complies with search engine guidelines. We are not liable for ranking drops caused by pre-existing issues on your site, algorithm updates, or actions taken by third parties.
A local plumbing company was stuck at position #4 for "emergency plumber Manchester" — visible, but losing every call to the top 3. Their competitors had older domains with deeper local link profiles.
THE STRATEGY
Speed over volume. Niche edits on aged, locally-relevant blogs and news sites — pages Google already trusted — instead of waiting months for new guest posts to mature.
WHAT WAS DONE
8 niche edits placed on aged local blogs (DR 25–55)
A growing UK SEO agency couldn't hire link builders fast enough — fulfilment was the bottleneck capping their retainers.
THE STRATEGY
A dedicated white-label lane: their clients, their branding, my outreach engine. Invisible by design.
WHAT WAS DONE
30 guest-post and niche-edit placements every month
Prospect lists approved by the agency before any outreach
White-label PDF reports with the agency's logo and tone
NDA signed; private Slack channel for briefs and rush orders
THE RESULT
Zero missed deadlines across 8 months. The agency scaled its link-building retainers without a single new hire — clients never knew a third party existed.
AFFILIATE · FROM ZERO
Affiliate Site: DR 0 → 28 in 5 Months
50 placements · 5 months · Product-review niche
THE CHALLENGE
A brand-new affiliate site: zero referring domains, zero authority, competing review keywords against established publishers.
THE STRATEGY
Foundation first, then power. Branded-heavy anchors early to build trust, shifting to partial-match as authority grew.