LOCAL SEO · NICHE EDITS
Local Service Page: #4 → #1
8 placements · 7 weeks · Home services niche
THE CHALLENGE
A local plumbing company was stuck at position #4 for "emergency plumber Manchester" — visible, but losing every call to the top 3. Their competitors had older domains with deeper local link profiles.
THE STRATEGY
Speed over volume. Niche edits on aged, locally-relevant blogs and news sites — pages Google already trusted — instead of waiting months for new guest posts to mature.
WHAT WAS DONE
- 8 niche edits placed on aged local blogs (DR 25–55)
- Anchor mix: 50% branded, 30% partial-match ("plumber in Manchester"), 20% naked URL
- Every prospect approved by the client before outreach
- Placements checked weekly for indexation
THE RESULT
Page moved from #4 to #1 in 7 weeks. The client reported a clear uplift in calls within the first month at the top — local pack visibility followed.
SAAS · GUEST POSTS · 6 MONTHS
B2B SaaS: Referring Domains ×3
45 placements · 6 months · Project-management niche
THE CHALLENGE
A SaaS blog at DR 18 competing against DR 70+ giants. Their content was strong but invisible — almost no referring domains, zero page-1 keywords.
THE STRATEGY
Topical guest-post clusters: every placement mapped to one of 3 money pages, building relevance depth instead of scattered links.
WHAT WAS DONE
- 45 guest posts over 6 months on DR 40–70 tech and business blogs
- 1,200+ word human-written articles, matched to each host's audience
- Anchor map held at 8% exact-match — aggressive but safe
- Monthly reports with live URLs, DR snapshots and anchor distribution
THE RESULT
Referring domains tripled, DR climbed from 18 to 34, and 6 target keywords reached page 1. The blog became a genuine acquisition channel.
E-COMMERCE · LINK QUALITY
E-commerce: 92% Links Still Live After 12 Months
25 placements · 12 months · Fashion retail
THE CHALLENGE
An e-commerce brand burned by two previous vendors — links kept disappearing within months, and rankings swung with every drop.
THE STRATEGY
Quality-only rebuild: real-traffic sites, editorial standards, and a 12-month monitoring promise with free replacements.
WHAT WAS DONE
- 25 placements on sites with 5,000+ monthly organic visitors
- Zero PBNs, zero link farms — every site manually vetted
- Monthly link-health checks for a full year
- 2 dropped placements replaced free of charge
THE RESULT
92% of placements still live after 12 months. Rankings stabilized, and the client moved to a monthly retainer.
AGENCY · WHITE-LABEL
UK Agency: 30 Placements a Month, Zero Bottlenecks
30 placements/month · Ongoing · White-label fulfilment
THE CHALLENGE
A growing UK SEO agency couldn't hire link builders fast enough — fulfilment was the bottleneck capping their retainers.
THE STRATEGY
A dedicated white-label lane: their clients, their branding, my outreach engine. Invisible by design.
WHAT WAS DONE
- 30 guest-post and niche-edit placements every month
- Prospect lists approved by the agency before any outreach
- White-label PDF reports with the agency's logo and tone
- NDA signed; private Slack channel for briefs and rush orders
THE RESULT
Zero missed deadlines across 8 months. The agency scaled its link-building retainers without a single new hire — clients never knew a third party existed.
AFFILIATE · FROM ZERO
Affiliate Site: DR 0 → 28 in 5 Months
50 placements · 5 months · Product-review niche
THE CHALLENGE
A brand-new affiliate site: zero referring domains, zero authority, competing review keywords against established publishers.
THE STRATEGY
Foundation first, then power. Branded-heavy anchors early to build trust, shifting to partial-match as authority grew.
WHAT WAS DONE
- 50 mixed placements (guest posts + niche edits) over 5 months
- Phase 1: branded/naked anchors on DR 30–50 sites
- Phase 2: partial-match anchors targeting 5 money pages
- Disavow-ready anchor log kept from day one
THE RESULT
DR 0 → 28 in 5 months, with the first page-1 ranking landing in month 4. The site now earns steady affiliate commissions.
COMPETITIVE KEYWORD
Money Keyword: #18 → #7
20 placements · 4 months · SaaS comparison keyword
THE CHALLENGE
A high-intent comparison keyword ("best CRM software") dominated by DR 80+ giants. The client's page sat at #18 — page 2, invisible.
THE STRATEGY
Backlink-gap analysis on the top 3 ranking pages: replicate their winnable referring domains, then beat them with better anchors and fresher content.
WHAT WAS DONE
- Full gap analysis: 140 competitor referring domains mapped
- 20 DR 50+ placements on the most replicable domains
- Superior anchor diversity vs. competitors' over-optimized profiles
- Content refresh on the target page to match search intent
THE RESULT
Page climbed from #18 to #7 in 4 months — onto page 1 in one of the niche's most competitive SERPs.
